This recent shoot for the children’s cancer charity, Young Lives vs Cancer, was a fun day out at Wimbledon Park Athletics track.
Using four character models from Uglies and a couple of client volunteers, we set about shooting a suite of images to be used in fundraising promotions.
I have worked for this fantastic charity, previously called CLIC Sargent, for over 15 years. Over this period, the photography style has changed a number of times, and luckily, I’ve been asked to stay on board and help develop and refine each of these changes.
About five years ago, as part of a brand overhaul, the photography style changed radically from a storytelling reportage approach to a stylised studio portrait look.
Earlier this year, Senior Creative Director Bryan Meredith wanted to take this strong lighting style and apply it to some location scenarios to illustrate individuals’ personal stories.
Photographically, this shoot was a continuation of that journey.
