If you’re traveling on the underground, keep an eye out for the latest Doggbuddy Summer Ad Campaign.
I shot this back in May and had my favourite all-girl team on board including stylist Becky John, hair & makeup Sarah Jane Green and digital opp Jo-Anna Rohmann.
The creative director was Jonathan Howells of Dinnick & Howells.
One last mention to our models the Phillips family, for being such good sports about spending the day scrunched up in a cage!
Oh and how could I forget the main star ‘Arthur’… Woof Woof
Keep an eye out for two more themes following on later in the year.
It is a general rule of photography that the more planning that’s done before a shoot, the more successful the end result. It is also true that no matter how much planning is done, one needs to be prepared for the unexpected…. And sometimes jobs come in with such short lead-time, that you just need to jump straight in and sort things out along the way. Last week proved to be an example of the latter.
Working for Indivior PLC, a world leader in the treatment of opioid addiction, we had to photograph the CEO and Chairman at a Surrey location first thing Tuesday morning, travel back into London to set up for an evening shoot involving a case study patient at a studio in Brixton, and then drive to Germany first thing Wednesday morning, to shoot Dr Patric Bialas, a physician based at the Universitätsklinikum des Saarlandes, Homburg on the Thursday.
The brief was to shoot everybody full length on a white background with matching lighting across the set. The images were to portray a sense of energy and personality of each subject and reflect natural, candid and relaxed poses.
With less than three days to pull everything together and with final locations and patient details still to come in, it wasn’t until Monday afternoon that everything finally appeared to be in place and we set off to deepest Surrey do a pre-light for the following morning.
After the planning and logistics, comes encouragement, persuasion and coercion. To persuade and coerce the chairman of a PLC to let his guard down and perform in front of the camera. To encourage a shy, reluctant patient to express a natural, candid confidence. Then finally, with Patric our German doctor…. Well sometimes you just luck out!
The images below are my selections that expressed the true personalities once the guard was dropped.